NFO Business of Medicine Web Series
Managing Social Media Challenges in Healthcare
Social media is ubiquitous, highly divisive, and most importantly, it can be dangerous for healthcare and dental providers without the appropriate controls in place. This program examines social media devices, formats, and target audiences. The regulatory impact on healthcare and dental providers is described, and strategies to mitigate risks associated with social media are explored.
Course Objectives:
1. Review how social media platforms are used in healthcare
2. Discuss how inappropriate use of social media can lead to liability exposure
3. Identify proactive strategies to mitigate the risks and enhance the benefits of social media use
4. Consider responses to inappropriate use of social media in healthcare